CBE | A visit to a local awesomeness!

Friday, September 17, 2010


Today, our little family went down to pick up a "tradesies" that my hubby was getting for editing some footage for a promotional video. The video was for a little company called CBE (short for Clothing Brand Experiment). The funny thing about the way things can work today is that you can collaborate with people you totally would never need to meet to complete a project together.

1. Elly (designer/owner of CBE) contacts Christine to shoot footage for video
2. Christine meets up with Elly to shoot footage
3. Christine sends footage over by ftp to Gonzalo for editing
4. Gonzalo edits and sends draft clip via ftp over to Christine
5. Christine sends draft clip to Elly for approval via email/ftp
6. Elly emails Christine approval
7. Christine sends video clip over to ftp over to Lodevijk to write soundtrack
8. Lodevijk sends track to Christine/Elly via email
9. Elly approves track
10. Christine sends track over to Gonzalo via email/ftp
11. Gonzalo downloads track and adds it to video, completing the video
12. Gonzalo ftp's the new video over to Elly
13. Elly posts on the internet
14. People view and make a purchase

...and at only one step does someone need to leave their desk.

Doing work today is so crazy-different than let's say even 10 years ago.

A little bit about CBE -- CBE is Elly Green's company and they are all about the perfect hoodie. And perfect THEY REALLY ARE. Seriously amazing fit and fabric, colour and design. She seems to really be into collaborating which really brings something interesting to the design too. Imagine wearing some of the really awesome graffiti that you see around the city. She's got some of that going on. Check out her website -- support some local talent!


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